How QAs can broaden their Testing Strategy: Best Practices

Jash Unadkat
2 min readMay 27, 2020

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Comprehensive testing of every website and app has become a necessity from both technical and business perspectives. This article will discuss a number of QA best practices that can help organizations provide better customer experience and protect their revenue streams.

Perform competitor analysis

By studying competitor products, testers can identify which features are most prone to disturb the user experience. This means that, with a little research, testers can find out what to test on priority. Additionally, they can analyze the strengths and weaknesses of their own product against competitors.

Review in-app messages

One of the most effective quality assurance practices is to study and run tests on all in-app messages. This is because no matter how well designed the test suites are, multiple scenarios often remain uncovered by test cases. They become visible only during usage.

Collaborate with customer-facing teams

No one knows customers better than the people that interact with them closely. These could be customer success, customer support, product managers, and sales teams in an organization.

Customer-facing teams can provide usable, real-world information about what users like and don’t like.

Perform extensive UX reviews

When the product is being stabilized, testers must pay special attention to eliminating UX inconsistencies. A thorough UX review of the application is mandatory.

Implement tools for automation

Automation testing frameworks like Selenium or Appium, when used effectively, are a life-saver. They save time, money and human effort. By automating the right tests, their lives become infinitely easier.

Tools can be used for:

  • Functional checks
  • Creating test data quickly
  • Replicating production data
  • Detecting patterns in test logs

Use a cloud Selenium grid for automated Selenium testing. Find an option that also offers automated app testing.

Know what to automate, what tools to use, and how to write good test cases are among the most valuable quality assurance methods and practices in existence.

Be it manual testing or automation testing, testing real devices are the key to ensuring accurate results. If the software is not tested in real user conditions, testers will inevitably miss bugs which will cause inferior user experience.

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Jash Unadkat
Jash Unadkat

Written by Jash Unadkat

As a tech geek, I love writing articles about everything related to web development or software testing space.

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